Archive for the ‘Attract and retain customers ’ Category
That’s not true sir!
June 29th, 2011 | 
Author:
It sounds polite, but it will make your customer or prospect in the curtains hunting!
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
We say it literally rarely, but we insinuate it so often, that has become the fixed routine.
An example:
This morning at the Lukoil gas station in Herent. I’m in a hurry and make a quick pit stop to fix my gas station. But what emerges? The pump is broken. There comes trickle by little something out, but I give it four minutes and six step proceedure on and within the shop.
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Strange guys, these customers
We want to get where we pay for as minimum
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
Customers, such as you and I, are strange creatures.
We want to get what we pay for. We don’t want to discuss procedures or possibilities. We see an offer and get a price, that we want. We want to be made and that expectations be fulfilled promises. Read the rest of this entry »
Complaints are opportunities
How occurs a complaint?
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
A complaint is an expression of dissatisfaction arising from a – disappointing – difference between experience and expectation.
The complainant can be a customer, but also Read the rest of this entry »
The shadow of a customer
Most entrepreneurs don’t think about the loss of a customer
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
One customer is not the world. When you have several hundred customers in portfolio, is the loss of one of them is not so bad.
And what if you have to deal with several thousand customers, or as an organisation – such as the large telecom operators – some millions? Then you stand still quiet at the loss of a customer?
Most of us already Read the rest of this entry »
Customer loyalty, how well are loyalty programs working?
‘ The market is not seduced by logic. People are moved by stories and drama and hints and clues and discovery –Seth Godin
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
Get more out of loyalty programmes
Discount coupons, loyalty cards and other loyalty programmes.
You’re being beaten around the ears, of the sandwiches with it around the corner, the supermarket to the pump station and the online shop. Of staffel discounts and demand contracts, to year agreements and privileged partnerships. B2B and B2C. You can no longer sell Read the rest of this entry »
Customer satisfaction and customer loyalty
Customer loyalty is more than customer satisfaction
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
Satisfied customers are essential for the Organization.
But there is one thing that is even more important: customer loyalty. Satisfaction gives you no guarantee for the future. Loyalty now! Read the rest of this entry »