Archive for the ‘Marketing & Promotion’ Category
SWOT analysis, how do you do that?
August 2nd, 2011 | 
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The SWOT analysis gives you insight into opportunities and threats
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
A SWOT analysis begins with an inventory of strengths, Weaknesses, Opportunities en Threats.
A SWOT analysis is only really an analysis when questions are asked at the end of the inventory as:
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Beat the competition
How to turn the competition outside game?
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
One of the hardest things as seller, is decide how you will cope with competitors.
On the one hand, you know that you are not allowed to tell about your competitors, on the other hand, negative aspects, it is often difficult to convince a customer that you’re better than the competition, without lapsing into price discussions, when you don’t compare Read the rest of this entry »
learning to compete
Who are your competitors?
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
Most sellers have any idea of who their competitors are. They can off the cuff about four, five mention names. The following question is already harder. Why buy some of your customers with them?
There are three standard responses that you will hear over and over again.
They have a better price, they offer Read the rest of this entry »
The secrets of a good press releas
Free publicity
Note: This is an electronically generated translation. It may not be 100% perfect.Read more.
To get your company or website to bring to the attention of the media you can send press releases to magazines, newspapers or other websites.
The lyricist of the magazine or the website can then use your press release for an item and you are so free publicity. But what are the secrets Read the rest of this entry »